Dr. Reddy’s launches Levocetirizine tablets in US

Hyderabad, India, March 25, 2011: Dr. Reddy’s Laboratories (NYSE: RDY) has launched Levocetirizine tablets (5mg), a bioequivalent generic version of Xyzal^® tablets in the US market. The United States Food & Drug Administration (USFDA) approved Dr. Reddy’s ANDA for Levocetirizine tablets on February 24, 2011. Levocetirizine had total U.S. sales of approximately $238 million for the twelve months ending September 30, 2010 according to IMS Health.

Dr. Reddy’s Levocetirizine tablets are available in 90 count bottles.

Disclaimer
This press release includes forward-looking statements, as defined in the U.S. Private Securities Litigation Reform Act of 1995. We have based these forward-looking statements on our current expectations and projections about future events. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results to differ materially. Such factors include, but are not limited to, changes in local and global economic conditions, our ability to successfully implement our strategy, the market acceptance of and demand for our products, our growth and expansion, technological change and our exposure to market risks. By their nature, these expectations and projections are only estimates and could be materially different from actual results in the future.

About Dr. Reddy’s
Dr. Reddy’s Laboratories Ltd. (NYSE: RDY) is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses - Pharmaceutical Services and Active Ingredients, Global Generics and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars, differentiated formulations and NCEs. Therapeutic focus is on gastro-intestinal, cardiovascular, diabetology, oncology, pain management, anti-infective and pediatrics. Major markets include India, USA, Russia and CIS, Germany, UK, Venezuela, S. Africa, Romania, and New Zealand. For more information, log on to: www.drreddys.com

Xyzal^® is a registered trademark of the UCB Group of companies.
IMS National Sales Perspectives: Retail and Non-Retail MAT 09/2010

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Raghavender R at raghavenderr@drreddys.com / +91-40-66511529
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